Privacy Policy

Last updated October 2025

Your privacy is important to us. This Privacy Policy ("Policy") explains how we handle and treat your data when you (i) register or visit our sites listed in Annex 1 or associated sites or pages ("Site"), (ii) purchase furniture products from us such as tables, chairs, or other home items ("Products"), (iii) use any application we make available on our Site or a third-party platform ("Application"), or (iv) engage with us in connection with the products or services we provide (together, the "Service").

References in this policy to "you" or "your" refer to individuals whose Personal Data we process in connection with the Service provided by us.

References to "Joyyelife", "we", "us", or "our" refer to JOYYELIFE INC. and its affiliates and subsidiaries.Note:Do Not Sell or Share My Personal Information.

1. PURPOSE OF THIS POLICY

This Privacy Policy explains our approach to any personal data that we collect from you and the purposes for which we process your Personal Data. It also sets out your rights in relation to our processing of your Personal Data.

It is intended to help you make informed decisions when using our Service. Please take a moment to read and understand it.

Note: This Privacy Policy only applies to personal information obtained by us.

2. CONTROLLER FOR PERSONAL DATA PROCESSED

This Privacy Policy is issued on behalf of JOYYELIFE INC. and its subsidiaries as data controllers. We use Shopify to process and store data. By using our services, you consent to data storage and processing via Shopify systems. See Shopify’s Privacy Policy for more information: https://www.shopify.com/legal/privacy.

3. HOW TO CONTACT US

To make inquiries or exercise your privacy rights, contact us at:

We will do our best to resolve any concerns or complaints promptly.

4. PERSONAL DATA WE COLLECT

We collect different types of Personal Data, which may include:

  • Identity Data: Your name and preferred name
  • Contact Data: Mailing address, email, phone number
  • Financial Data: Billing address, payment method, transaction records (via third-party providers such as Stripe, PayPal, and Shop Pay)
  • Purchase History: Records of furniture or related product purchases from us
  • Profile Data: Preferences, feedback, survey responses, user account details
  • Technical Data: IP address, device and browser information, cookies
  • Usage Data: Page visits, time spent, links clicked on our website

We may aggregate data (e.g., site traffic statistics) for internal business purposes. Aggregated data is not considered personal unless it can identify you.

We do not knowingly collect information from children.

5. FAILURE TO PROVIDE PERSONAL DATA

If required data is not provided when necessary, we may be unable to fulfill your order or offer related services.

6. HOW YOUR PERSONAL DATA IS COLLECTED

We collect Personal Data in several ways:

  • Direct interactions: When you purchase, register, or contact us
  • Automated technologies: Cookies, analytics, and usage tracking
  • Third-party sources: Social media logins (e.g., Google, Facebook), marketing platforms, and service providers

7. HOW WE USE YOUR PERSONAL DATA

We process Personal Data only when legally allowed. Common reasons include:

  • Performance of contract: To fulfill orders or provide services
  • Legal obligations: Compliance with tax, safety, or consumer laws
  • Legitimate interests: Website analytics, improving user experience
  • Consent: Email marketing (with the option to opt-out)

We do not sell your data to third parties.

8. PURPOSES AND LEGAL BASIS

We may collect personal information from you in the course of our business, including through your use of our Service. Below is a summary of purposes for processing and applicable legal bases:

Purpose Type of Data Legal Basis
Fulfilling product orders Identity, Contact, Financial, Purchase History Performance of a contract
Customer support Identity, Contact, Profile Legitimate interests (customer care)
Marketing and promotions Identity, Contact, Profile, Usage Consent
Analytics and improvements Technical, Usage Legitimate interests (business improvement)
Legal and tax compliance Identity, Contact, Financial Legal obligation

We may rely on more than one lawful ground depending on the context. Please contact us for details.

9. CHANGE OF PURPOSE

We will only use your Personal Data for the purposes for which we collected it, unless we reasonably believe that we need to use it for another purpose that is compatible with the original purpose. If you want an explanation of how a new use is compatible, contact us using the details in Section 3.

If we need to use your data for an unrelated purpose, we will notify you and explain the legal basis. We may process your Personal Data without your knowledge or consent if required or permitted by law.

10. MARKETING AND EXERCISING YOUR RIGHT TO OPT OUT

We will not send you marketing messages if you ask us not to. You may opt out of marketing communications by contacting us (see Section 3) or by clicking unsubscribe links in our emails.

We do not share your Personal Data with third-party organizations for marketing.

11. USE OF SITE

Our Site or Applications may include links to third-party websites, plug-ins, or tools. Clicking those may allow others to collect or share data about you. We are not responsible for their privacy practices. Please review their privacy notices.

12. YOUR LEGAL RIGHTS

You may have rights under data protection laws, including:

  • Right to be informed – You have a right to be told how we use your data in a clear, concise way.

  • Right of access – You may request access to your data and how we use it.

  • Right to rectification – You may ask us to correct or complete your data.

  • Right to erasure – Also known as the “right to be forgotten,” allows deletion in certain cases.

  • Right to restrict processing – You may ask us to stop processing under certain conditions.

  • Right to data portability – You may request your data in a portable format.

  • Right to object – You can object to our use of data based on legitimate interests or direct marketing.

  • Rights in relation to automated decision-making – You may ask not to be subject to decisions based solely on automated processing.

To exercise any rights, contact us (see Section 3). No fee is charged unless the request is unfounded or excessive. We may request identity verification and aim to respond within one calendar month.

You may contact us at any time to access, correct, or delete your data. For EU and California residents, specific privacy rights apply. Details are available upon request or in the full policy document.

For more details on your rights or how we handle specific data use cases, please visit https://www.joyyelife.com or email us at support@joyyelife.com.

13. SHARING OF YOUR PERSONAL DATA

Joyyelife is part of a corporate group with various affiliated entities and service providers. We may share your Personal Data with:

  • Joyyelife entities – For internal administrative, operational, and support purposes.
  • Third-party service providers – Including IT system providers, hosting companies, analytics tools (e.g., Google Analytics, Shopify Analytics), customer support platforms, and payment processors.
  • Legal or regulatory authorities – If required by law or to respond to lawful requests from public authorities.
  • Business transfers – In the event of a sale, merger, or acquisition, your data may be transferred to a successor entity in accordance with this Policy.

We require all such recipients to maintain the confidentiality and security of your Personal Data and to use it only as permitted by law and this Policy.

14. THIRD-PARTY CONTRACTORS AND OTHER CONTROLLERS

We may appoint third-party processors (e.g., software vendors, IT support services) who handle your Personal Data on our behalf. All such parties are contractually bound to protect your data and follow our instructions.

In some cases, we may work with independent controllers (e.g., payment gateways) who determine their own purposes and means of processing. When this occurs, we ensure that appropriate safeguards and contractual obligations are in place.

International Transfers: Some service providers are located outside the European Economic Area (EEA) or your home country. Where applicable, we use appropriate legal mechanisms (e.g., adequacy decisions, standard contractual clauses) to ensure your data receives adequate protection.

If you are located in mainland China and require more information about third-party data recipients, contact us using the details in Section 3.

15. SECURITY OF YOUR PERSONAL DATA

We implement technical and organizational measures to safeguard your Personal Data from unauthorized access, loss, misuse, or alteration. These measures include:

  • Data encryption and pseudonymization
  • Access controls and secure storage
  • Regular risk assessments and audits
  • Staff training on data privacy responsibilities

We require our employees and third-party partners who process Personal Data to respect its confidentiality and to follow strict data protection policies.

16. DATA RETENTION

We retain your Personal Data only as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, tax, accounting, or reporting obligations, or to resolve disputes.

To determine the retention period, we consider:

  • The nature and sensitivity of the data
  • Legal or regulatory requirements
  • Risk of harm from unauthorized use
  • Whether the purpose can be fulfilled through other means

In some cases, we may anonymize your Personal Data for research or statistical purposes, in which case we may use it indefinitely without further notice to you.

17. YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights:

  • Access – Request a copy of your Personal Data
  • Rectification – Request corrections to inaccurate or incomplete data
  • Erasure – Request deletion in certain circumstances
  • Restriction – Request that we limit processing under specific conditions
  • Portability – Receive data in a structured format or have it transferred to another party
  • Objection – Object to data processing based on legitimate interests or for direct marketing
  • Withdraw consent – Where applicable, you can withdraw consent at any time
  • Lodge a complaint – File a complaint with your local data protection authority

We may limit some of these rights when required by law or where fulfilling the request would adversely affect others’ rights or our obligations.

To exercise your rights, please contact us using the details in Section 3.

18. CHANGES TO THIS POLICY

We may update this Privacy Policy to reflect legal, technical, or business developments. If changes are material, we will notify you via our Site, Application, or by email before they take effect.

We encourage you to review this Policy regularly to stay informed about how we protect your data.

It is important that the Personal Data we hold is accurate and current. Please keep us informed if your data changes.